The OctoURL Blog
Practical guides on link tracking, campaign analytics, and getting more from every URL you share.
June 12, 2026 · 2 min read
How to Choose a Free URL Shortener: 7 Things to Check
Most free URL shorteners look the same until you need them to do something. Here are the seven features that actually separate a keeper from a throwaway.
Read articleJune 10, 2026 · 2 min read
What Is a Branded Short Link? And Why It Gets More Clicks
A branded short link swaps a generic domain for your own. It looks more trustworthy, reinforces your brand, and - studies consistently show - earns more clicks.
Read articleJune 8, 2026 · 2 min read
QR Codes vs Short Links: When to Use Each (and Why Not Both)
QR codes and short links solve the same problem in different worlds - print versus screen. Here's how to choose, and why the smartest setup uses both together.
Read articleJune 5, 2026 · 2 min read
How to Track Link Clicks: 5 Methods That Actually Work
From UTM tags to short-link analytics, here are five reliable ways to see who clicks your links, where they came from, and what they do next.
Read articleJune 1, 2026 · 2 min read
What Is a UTM Parameter? A Plain-English Guide for Marketers
UTM parameters are the tags that tell your analytics where a click came from. Here's what each one means and how to use them without breaking your reports.
Read article